Brand Identity for a Utah-Based Research Center

I created the brand identity for the Center for Growth and Opportunity, a research center based on Utah State University’s campus. After creating the brand, I continue to work as the in-house designer and create all of the print and most of the digital assets. I used two shades of blue to instill solidity and trustworthiness in clients. The corners represent an upward arrow, as a reference to the “Growth and Opportunity” part of the name. It also looks like an abstracted stack of documents, alluding to the research that they produce.